Description
The Communications Manager will be responsible for raising the awareness of the GM brands and EV products in Germany. The successful candidate will have a great understanding of the market, are on top of cultural trends and deep media relationships in automotive/consumer and technology. The communications manager will communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of what is of interest; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns.
The Communications Manager will working with subject matter experts and business leaders and lead the storytelling around exciting new growth areas and partner announcements to maximize positive reputational impact. They will also partner with marketing colleagues on an integrated go-to-market strategy. This role will offer the opportunity to expand issues management skills and act as the media-facing company spokesperson on a variety of topic areas and business launches in Germany. You will report to the Head of Public Relations of GM Europe.
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This position will work with agency resources, and will keep the agency team on track with the overall strategy, giving them direction when it comes to specific product and business area decisions.
Responsibilities
- Develop and execute the external communications strategy for GM in Germany
- Build and foster relationships with local automotive, consumer, technology and lifestyle media
- Tap into cultural trends to build relevant content partnerships in Germany
- Collaborate and coordinate with regional HQ on storytelling
- Work in an integrated manner across functions to develop compelling written and visual content to be used across earned and owned media channels that will resonate in the market
- Bring a competitive-minded approach to a fast-moving growth space within the industry
- Develop executive visibility plans and manage speaking / interview engagements for key executives when in market
- Support major company events and news moments including media announcements, conferences and trade shows as well as GM sponsored events
- Fluent English and German language skills required
Additional Description
About GM
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
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