Brand Strategy Manager

Company Summary

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

Department Summary

Our DISH Media Ad Sales team, headquartered in New York City with additional offices in Chicago, Denver, and Los Angeles, empowers brands to reach their target audiences seamlessly across the DISH and Sling platforms. Specializing in data-driven addressable and programmatic advertising solutions, this innovative and passionate team excels in navigating the dynamic TV advertising landscape.

• Develop a consistent brand positioning, narrative, storytelling framework and creative look and feel for DISH Media in the marketplace
• Ensure that our brand's visual and verbal identity resonates deeply with our target audience, driving strong brand affinity and loyalty. Oversee all aspects of brand and creative execution
• Deeply understand our products and our customers, becoming a subject-matter expert and evangelist
• Provide tools, guidance and training to assist with storytelling and articulating our value proposition and apply across all brand touchpoints
• Partner with the sales team to better understand customer requirements and market needs to drive leadership in the advanced TV space.
• Manage our brand presence across website, social (LinkedIN) and email efforts
• Partner with research team to uncover insights, develop case studies and lead thought leadership initiatives
• Stay updated on industry and competitive landscapes, integrating relevant insights into positioning and materials as needed
• Drive PR efforts working with internal/external stakeholders
• Execute 4-5 key announcements per year focused on new initiatives, product launches, partnerships, etc
• Secure earned media placement and panel presence for DISH Media narratives and executives
• Execute cohesive marketing plans including brand advertising campaigns and always-on marketing activities, driving a consistent experience across all audience touch points including website, social and email efforts
• Create compelling marketing collateral including sales materials, presentations, one sheets and product/service sheets tailored to the needs and pain points of our customers
• Manage 1-2 direct reports

• Bachelor's degree with a strong academic background
• 7+ years' experience in brand and/or corporate marketing client-side or agency experience, ideally in the TV advertising/media space

• Proven experience building brands and results-oriented marketing plans
• Expertise with brand fundamentals (architecture, identity, and competitive positioning)
• Exceptional thought leadership capabilities, strong strategic thinking and problem-solving skills
• Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders
• Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization
• Excellent written and verbal communication skills
• Ability to influence at all levels and work effectively across functions
• Strong ability to quickly learn about new industries and business segments
• Passion for technology with an enthusiastic, can-do attitude